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Ron Eglash's avatar

Playing devils advocate as usual, lets take one specific example. You say that the local baker no longer has to worry about a social media campaign, advertising, etc. But what would motivate a buyer to avoid the convivence of the corporate supermarket, where you can pick up everything you need, and instead make an extra trip to the baker? One answer is the Commitment Pool (CP). If everyone agrees to do their best to buy from each other, rather than corporate rivals, that provides some motivation. If multiple CPs network together (making collective decisions to honor each others' vouchers), hopefully that motivation would now apply to a sufficient number of customers to keep the baker in business, and similarly, all participating businesses experience a synergistic effect.

But lets assume there are multiple bakers in the region, so there is still competition for customers. So its hard to see how that solves the need for advertising or social media campaigns. Or the bad effects of capitalism: one of them lowers prices, and makes up for it by lowering wages of employees. Aren't we back where we started?

Lets suppose we find another town, no Sarafu, where they set up a farmer's market. Now the convenience of the corporate supermarket is defeated by the convivence of the workers-owned farmer's market. Or perhaps a baker's cooperative helps the individual bakeries replace competition with collaboration. Those are potential solutions, but they can be done without the Sarafu exchange system.

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